Advertising tips for your small business

An important part of the success of any small business is the advertising technique. In fact, SBA recommends that around 5% of the business budget towards the ad. Although creating a market for your business can be a challenge especially if your small business is a new one, there are a few tips that allow you to produce ads that will succeed in obtaining and maintaining clients.

# 1 Create an interesting and impressive message

Some of the best businesses have set a single slogan or message for themselves which are descriptive and impressive. You need to make sure that potential customers can understand your business goals with just a few words because many people will only be easy to buy business if the goal is not clearly stated.

# 2 Create credible ads

Many customers are vigilant, and often so, advertisements. You need to make sure that your claim is accurate and trustworthy. If not, you just waste your money. Providing concrete facts based on research is a great way to increase the credibility of your product or service.

# 3 Create targeted ads designed for certain audiences

Depending on the type of business, there will be certain client demographics that you want to target. Make sure your ad is designed with the customer’s mind. For example, if you are a business that specializes in weight loss, you will have a number of different potential viewers. Some will be more experienced while others will become a more general society. If you place your ad in a medical journal, use research and specific facts to increase the credibility of your program. In newspapers or magazines, a more general approach that can be understood by the majority of viewers will be the most successful.

# 4 test all ads

Depending on the targeted customer and the type of small business you are running, different media for advertising will be better than others. Because small businesses usually have a smaller budget, it is very important that your ad dollar leads to an effective advertising campaign. A simple way to test the success of your ad is to ask every customer where they hear about your business. In this way you can determine which ads draw the largest number of clients.

# 5 Make yourself accessible to customers

Whether you use internet, email, brochures, yellow pages, etc., it is very important that potential customers have easy access to contact information that will facilitate communication between them and your business. Some contact options must be available including telephone numbers, fax numbers, company address, website information, and email addresses. If the customer does not feel easy to contact you, they will be more likely to ignore your ad. Often, potential clients will see companies that do not provide contact information openly less credible than its competitors.

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